Based on 60 Years of Science

The TruSpark assessment is based on 60 years of proven SIMA* science used with leaders at businesses such as NASA, IBM, Dupont, Merck, etc. 

College educators see the value, too! Over 20 colleges and universities are using the college version of TruSpark for career and personal counseling, student leadership, and campus life engagement. In fact, Stanford professors Bill Burnett and Dave Evans are integrating SIMA science into their Designing Your Life program.

Now we’ve adapted this motivational assessment to suit the unique needs of early- and mid-teens and made it scalable through technology. 

Decades of research have finally come together to provide students deep insights about their individual motivations. Best of all, TruSpark then guides teens to see how those motivations align with higher education choices and career planning.

* System for Identifying Motivated Abilities (SIMA)

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It’s a one-of-a-kind, narrative-based assessment experience that combines a teen’s own personal stories with an interactive sorting process.

TruSpark's leadership team is a diverse set of professionals including:

Clinical psychologists

Certified teachers

Career recruiters



Life coaches



“I’ve taken many different types of these tests through the years, but I can say from experience that TruSpark is unique in the method of testing, the companion curriculum, and the practical application with career exploration.” 

Sara Jordan

Discover the Hidden Motivations that Spark Your Student

TruSpark’s fun and interactive assessment process starts with stories and ends with powerful, life-changing insights.




It takes just 15 minutes to find out what motivates your teen! Results show the top three motivations + ideal careers for each.